Twitter strikes deals for shows from Billboard, NBC, WNBA, others
Twitter's latest live and on-demand shows join others distributed on its social platform free with ads.
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Twitter unveiled a slate of new video programming for its social network on Wednesday, announcing deals to make live and on-demand shows with partners including Billboard, NBC , Tastemade, the WNBA and others. The shows are fodder for its Amplify advertising program, which runs ads before free videos like these on Twitter.
The announcement was part of the so-called NewFronts, a weeklong parade of pitches by digital media companies to drum up advertiser interest. Twitter, for example, also announced a new kind of video-ad packaging it'll offer to marketers, called curated categories, which lets them run ads against video from publishers bundled together around a theme like basketball or gaming personalities.
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Twitter's video partnerships announced Wednesday include Billboard; Genius; Refinery29; Tastemade; MLB; NBC Olympics and NBCUniversal News; NHL; Riot Games; and the WNBA.
