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Galaxy S10's first TV commercial airs ahead of Samsung launch event

The video appears to confirm rumors about the unannounced phone.

Abrar Al-Heeti Technology Reporter
Abrar Al-Heeti is a technology reporter for CNET, with an interest in phones, streaming, internet trends, entertainment, pop culture and digital accessibility. She's also worked for CNET's video, culture and news teams. She graduated with bachelor's and master's degrees in journalism from the University of Illinois at Urbana-Champaign. Though Illinois is home, she now loves San Francisco -- steep inclines and all.
Expertise Abrar has spent her career at CNET analyzing tech trends while also writing news, reviews and commentaries across mobile, streaming and online culture. Credentials
  • Named a Tech Media Trailblazer by the Consumer Technology Association in 2019, a winner of SPJ NorCal's Excellence in Journalism Awards in 2022 and has three times been a finalist in the LA Press Club's National Arts & Entertainment Journalism Awards.
Abrar Al-Heeti
Samsung Galaxy S10
Screenshot by Abrar Al-Heeti/CNET

The Galaxy S10 and S10+ may not be Samsung's best kept secrets. 

An ad for the S10+ was reportedly aired accidentally by Norwegian broadcaster TV 2 a day ahead of Samsung's Wednesday launch event. The video was posted to YouTube and appears to confirm rumors that the phone will feature a hole-punch notched screen, triple cameras on the back and a fingerprint sensor under the display.

The video also appears to show Galaxy Buds, new earbuds that can reportedly be charged wirelessly from upcoming Galaxy phones.

Samsung and TV 2 didn't immediately respond to a request for comment.

The mobile giant is expected to announce foldable and 5G phones in addition to the new flagship phones at its Wednesday launch event. You can watch Samsung's livestream here starting at 11 a.m. PT.